- Being one of the best, trusted, value-added (unique) manufacturer of veterinary pharmaceuticals.
- Being one of the large-scale manufacturer of veterinary pharmaceuticals in Indonesian market and Global market
- Providing good quality veterinary pharmaceuticals (GMP), unique and affordable for farmers through the development of sustainable veterinary pharmaceuticals products.
- Providing good technical service for customer’s satisfaction.
- Providing added value for shareholders with reasonable rate of return.